This Month was an excellent class I begin to learn more about branding and storytelling. The class could have gone a little more in-depth on branding; however, one of the main things that have stuck with me was the storytelling. I learned that most great brands have a unique story. I learn during week three, when we begin to write our brand story for our client. That there is a difference between telling a story and marketing.
Traditionally we are accustomed to having some type of call too acting that we forget the aspect of telling a story. By making the customer, the star of the brand storying and presenting the brand as a hero shows the customer how your brand saves them from their issues.
Another form of storytelling has a clear beginning, middle, and end. Having this knowledge, I can apply with my current clients need and also share with our shareholders that we need to go back to the drawing board and rewrite our story. By rewriting our story from selling to show precisely how we are the hero will increase our clientele. Telling our story on social media should also increase our organic engagement.
Knowing that storying telling is always changing, I look at how daily we are surrounded by man stories daily. The story of any company that we tell should somehow become the hero in someone’s business that makes their business great. The greatest lesson that I learn out of the class was that the brand must be the hero in the eye of the consumer.
The marketing fundamentals class was a class that I have enjoyed. This class begins to introduce us to the essential monitoring of our websites optimization and basic SEO tactics. At the beginning of the course, we discuss inbound and outbound marketing. We found that inbound marketing was valuable to the consumer vs. being overwhelmed with outbound marketing practices.
One of the takeaways, which I was able to apply in my place of employment was the website speed optimization with tools such as pingdom.com, gtmetrix.com, market.websitegrader.com, and page speed insights a tool by Google. Taking the data that was given, we were able to put the company website on a CDN and also added a plugin Asset clean up pro, Wp-Super Cache and WP-Optimize, wp-optimize.
I learned that I could go through each page of my website and optimize each page accordingly. By applying these techniques, the company has improved there performance. We measured for two weeks, and the bounce rate lowered by 50%. Users went from staying an average of 35 seconds to 2minuets and nine sec. When the users stayed on the site longer, they begin to purchase more items as well — being able to implement it into my toolbox. The skills I have learned have allowed me to become more competitive in the marketing field.
In conclusion, this class was very informative, and every lesson learned I could take it and apply it to the real world experience situations and see results. This was what I found rewarding from this class, and I look forward to learning more about marketing.
Want Updates On Lady Hale Full sail Journey
Considering going back to school not for sure if your up to it follow my journey here at Full Sail University. I started in the Master's in PR and switch the t Masters In Marketing which I have truly enjoyed. I look forward to keeping you updated during the process.
Facebook and Instagram are down; these two are two of the top social media services in the world, and Twitter is going crazy, and now is one of the best ways for interactions with prospects.
Ok, and why is this important to your brand. If the only method of contact for the brand’s customers or audience to reach them is through FB or Instagram advertise on YouTube. The brand may need to make sure they can contact the company outside the social platform a look at how to run a successful business.
Have you engaged with your customer post sales? We recommend do it, you can use this brand to optimize its website to make sure that it is currently up-to-date as well have content outside of any social media platform. Though Facebook and Instagram are down can clients access the brands’ store on the website? Can they still send an old fashion email or call the company number? Is the contact information accurate?
Is the API’s down as well?
Yes, the API’s are down as well this is why it is good to get an email for your customers though it is easier for the customers to log in to your website to do outsourcing payroll operations. During a time this is when out would send out an email to every registered user on your site. We have talked about Aweber or Mail chimp during my free website builder class I included the video if you want to check it out I have it embedded below you can skip to the part where I go into setting up your Aweber account. However, I would send an email out letting the client know if they need to access customer service or access their account that they will be able to by using their email and if they need to reset their password that they can as well until Facebook is back up. This would also be a great time to introduce any new products to your existing clients, check out this business debt solutions in manchester uk.
My client does not answer to email like that what do I do?
It has been proven that 80% of consumers respond to text messaging if you have phone numbers i would send a mass text out using services such as EZ text or any other type of mass text provider, you should learn to prioritise your workload.
Cris this is only temporary we will be back up shortly.
I agree with the brand, however, should make sure that their website which is a hub for the social media content. Take this time while your social media is down and go over your site and make sure your clients can reach you outside of Facebook and Instagram.
We all know how popular hashtag’s across the various social media platforms are. Hashtags have now been integrated into the typical SEO optimization of our content. The question now becomes well what hashtags do we use for our content? Trends are on a constant change and we want to make sure that we using hashtags that makes relevant sense to our content. So I ran across a site online called Best Hashtag this site provides free hashtag generation based off what you put into the search bar and it will give you back hashtag that is relevant. So i make sure that I test drive this out to see if he hash tags generated would work so this is how it went.
So I wanted to test the methodology on Instagram hashtags works best on Twitter and Instagram. here’s the post here
So I went to this site and I begin to search Influence and all these Hashtags came up plus some the next thing you know I begin to get all these likes that I have never seen before I got about 6-7 new followers and I was like wow. I could not believe it and I begin to see how it works, of course, some of the things I delete out of there cause it just was not relevant to what I was talking about. I thought hum let me try this on our another one of my business pages for tee shirts. The Results was amazing. Since Instagram let you use up to 30 the safe zone is to stay within 11-15 put it in an area where you can copy and past and use accordingly.
These tools work just remember the platform rules so they do not band your account. The Method does work just remember to us 7-11 hashtag words which would be in the safe zone. Hope this helps you as you increase your visibility online. If you have any comments or questions I answer back just let me know.
This pound sign has changed the way we have organized things on the internet. the @ ( a mention) and # ( Organize a way to look up various topics). Twitter was the pioneering network that begins to use this organizational method which later made its way to many of the other platforms such as Facebook and Instagram. seems to be a little behind ( 10 years behind ) and exactly how it works is still a little bit in the air. There are many pros are cons to using the hashtags on the youtube platform. However, I do think that this does increase your visibility and rank.
Some may argue that it push consumers away from their content. However, I do think it gives the consumer other people views on the subject in which they are searching. If you only want the user to stay on your content then do not use it. However, if you do want to begin to rank and increase your visibility. Then go for it use the hashtag. I love the way Instagram uses this feature because it builds a tribe of people who use the particular hashtag. Enabling the user to follow a hashtag allows the user to stay updated with content relevant to them. When you think of the way it is used on Instagram it is like how we use to follow RSS feeds 10 year ago.
I do believe if Youtube adopts the following a tribe like Instagram has done. The adding of the hashtag feature could be great for creators and marketers alike. That’s what made me begin to get more active on Instagram by utilizing some of their business features and the hashtag follows. I have been able to increase brand awareness and also gain engaging followers as well. Though I do not think that this will change the whole way we see the youtube ecosystem. I do think that if you utilize it. This will help increase your search visibility and video rank. Here are more info on how to increase your youtube views.
HOW DO I USE IT?
Well, that’s really easy to do Let us take any video you already have Well use one of mine Go into your creator studio once you go into creator studio.
Now Select a video that you would like to add your hashtag to.
Now on the Bottom of the bottom of the hashtag go and add 3 hashtags.
Make sure you press save.
Refresh your browser. Once you have refreshed your browsers you can now see that the video now has hashtags on top of them.
Well, That’s how you add the hashtag to your video. Rember the max is three you can use to your video in the commenction section add a link to our video thqt you are using the hashtag on of you using the hashtags.
This pound sign has changed the way we have organized things on the internet. the @ ( a mention) and # ( Organize a way to look up various topics). 
However, I do think that this does increase your visibility and rank.
