Mastery Journal | New Media Marketing

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The New Media Marketing class this month was filled with information that anyone could take in the business world. In the course, we are now making plans to increase the company reach. The prior classes were like building blocks that got us to the point of now being able to reach our new and existing clients. I like how, in the beginning, we started dealing with negative comments and how we would address them.

Many professionals, including Hubspot, say that 72% of people who complain on twitter expect a response within an hour. (Vaughan,P, 2019) This is the importance of social media monitoring tools such as Hootsuite are essential to any business. Hootsuite and others have an app, and various alarms can be set to notify the person on duty that someone is having an issue. The utilization of social tools is what the host masters use to monitor feedback across the various social platforms.

We also begin to learn what is a Customer, A Fan , and Influencer. These are what make up the marketing piece for business around the globe with social media making brands and consumer the ability to connect and talk. We no longer live in a world with tv commercials and mail fliers we now have what we call micro-influencers which means that the individuals could have a small following however their influence drives consumers to purchase or not to buy.

We also learned about building an influencer and fan-based programs. These are what brands do to get their products in the face of new customers to draw the existing customer to purchase more products. This can be done in various forms whether it be a fan, who love the product and have developed a brand loyalty or an influencer receiving a commission or being paid by the company to talk about the products. (Collier, J , 2013)

Having these type of programs in place will bring the company in front of a new audience who may not be familiar with their products and also increase sales. At the end of the day, brands want Fans who love their product and tell people about it how they like it because it is cheaper for a brand to have a fan-based because there is no money that is being spent and the fans who love the product are sharing and having conversations online and offline about their product.

I like the idea of creating a program for the hostmasters which was much fun. Because the hostmasters who already have an existing base of fan integrating a referral linking system that pays a commission. Will increase fan and brand loyalty because it says thank you for talking about our product and here is something to show we thank you. A 30% commission of a product is cheaper than any marketing plan. The best marking plain would be word of mouth from people who are not making up anything but based on their experience.

Collier, J. (2013). ETextbooks: Rent or Buy Online Textbooks. Retrieved September 23, 2019, from http://online.vitalsource.com/books/9781121687530/page/192

Vaughan, P. (2019). 72% of People Who Complain on Twitter Expect a Response Within an Hour. Retrieved September 29, 2019, from https://blog.hubspot.com/marketing/twitter-response-time-data

DIGITAL DESIGN AND USABILITY Reflection

This class was very impactful because we begin to start with the design. One of the things that were learned from this was learning is how the eye moves around the page and the importance of contrast on the pages. By using colors that are friendly on the eye as a marketer, you can begin to tell the mind what to think about the companies page.
Usability factor will forever be in chsocial’s developer’s tool kit. Frequently as web designers, we usually think about getting a site up and out. Hower rankablility and usability we typically would outsource to SEO experts. By taking an agile approach in our development of sits from start to finish. This will help our clients uppon launch reaches their goals.
I learned that having a website that is easy to use will at the end of the day results in a high conversion website. By performing usability testing on the sites, you will also see where you can encounter a various issue on the website and can fix them in development before you launch the site publically.
This class has brought out the importance of the user experience by having excellent user experience, making sure as well that the webpage. The mobile experience is also another factor in usability. Over 93% of North Americans use their mobile devices to surf the web. (Tribunal, 2019) With that being known not only does the user who is using your website on the computer should have a great experience. I also learned the importance of having our sites optimized for mobile users.
By using various builders on Word Press such as Elegant Themes, Divi Builder helps develop each page for three types of screen. Mobile, Tablet, and Desktop view. By using tools such as Divi during the development of a site will help increase being able to find essential things on the website so the consumer can purchase or interact with web content the way the company intended to use.
Overall this class exceeded my expectations, and I can see myself-auditing the course in the future the skills that anyone will learn in this class is the importance of usability on your audience. Making sure that you take the time and test the site will overall improve the who user experience. Making things visible and having a clear call to actions would be useful for any website. In this class we have learned so much I look forward to integrating with all my clients
Tribunal, H. (2019, August 04). What percentage of internet traffic is mobile in 2019? Retrieved September 01, 2019, from https://hostingtribunal.com/blog/mobile-percentage-of-traffic/

Consumer Behavior and Analysis

Consumer Behavior and Analysis

   This month during Consumer Behavior and Analysis, I enjoyed this class, and I can see myself auditing the course in the future. In the beginning, we begin to learn about how customers flow through a web site. This allowed me to view through the business the flow the customer takes to convert. By creating a flow chart, will enable you to the marketer to create a campaign from start to finish. Also allows you to see why would a customer click off or where they may have an issue during the process.

   We learned about customer segmentation that is breaking down the customers into categories. This is great because it helps the business see that their product is not for everyone. Many small businesses make that mistake that their product or service is for everyone, which is a mistake and a waste of marketing dollars. By finding the brand unique value proposition (UVP) by breaking down the customers by segments, you know how to market to them. You also have a general idea of their likes, values, and more by doing a simple breakdown of who your clients are.

   I really enjoyed the section about Consumer Generated Content. I do believe this two-way conversation and integration with consumer interaction can have a significant effect on building trust and building the brand as a trusted authority with the public in your content area. I have found in my observation of the clients whom I managed monthly. When consumers establish you as an authority in the industry, the trust builds, and they are willing to trust you to deliver the product that they are looking for. With the assurance, they will tell more people without having to pay them for talking to others about your brand’s product.

    In week four, we begin to have a conversation about privacy. How the tracking methods that are currently practicing ethical or unethical. I believe there should be some type of opt-in for the consumer. Many Americans do not know that the company is tracking hem, and once the companies have a way not only to make a sale. This also enables the companies to use the consumers as brand ambassadors. Having brand ambassadors is another way to build trust with the online community.

     The lessons learned from the class can be applied in my personal business as well as the client that I represented. From creating various flow charts to segmenting customers down to categories will improve marketing strategy and getting the product in front of people who are looking for the product that the company offers. By knowing who is the ideal customer, and what they are doing allows the company to show up where people who need their services are organically.

Digital Story Telling and Branding June 2019 The Brand Hero

The Brand Hero

This Month was an excellent class I begin to learn more about branding and storytelling. The class could have gone a little more in-depth on branding; however, one of the main things that have stuck with me was the storytelling. I learned that most great brands have a unique story. I learn during week three, when we begin to write our brand story for our client. That there is a difference between telling a story and marketing.

Traditionally we are accustomed to having some type of call too acting that we forget the aspect of telling a story. By making the customer, the star of the brand storying and presenting the brand as a hero shows the customer how your brand saves them from their issues.

Another form of storytelling has a clear beginning, middle, and end. Having this knowledge, I can apply with my current clients need and also share with our shareholders that we need to go back to the drawing board and rewrite our story. By rewriting our story from selling to show precisely how we are the hero will increase our clientele. Telling our story on social media should also increase our organic engagement.

Knowing that storying telling is always changing, I look at how daily we are surrounded by man stories daily. The story of any company that we tell should somehow become the hero in someone’s business that makes their business great. The greatest lesson that I learn out of the class was that the brand must be the hero in the eye of the consumer.

Marketing Fundamentals Mastery Journal

Marketing Fundamentals Mastery Journal

  • Masters In Marketing Progress 10% 10%

The marketing fundamentals class was a class that I have enjoyed. This class begins to introduce us to the essential monitoring of our websites optimization and basic SEO tactics. At the beginning of the course, we discuss inbound and outbound marketing. We found that inbound marketing was valuable to the consumer vs. being overwhelmed with outbound marketing practices.

One of the takeaways, which I was able to apply in my place of employment was the website speed optimization with tools such as pingdom.com, gtmetrix.com, market.websitegrader.com, and page speed insights a tool by Google. Taking the data that was given, we were able to put the company website on a CDN and also added a plugin Asset clean up pro, Wp-Super Cache and WP-Optimize, wp-optimize.

I learned that I could go through each page of my website and optimize each page accordingly. By applying these techniques, the company has improved there performance. We measured for two weeks, and the bounce rate lowered by 50%. Users went from staying an average of 35 seconds to 2minuets and nine sec. When the users stayed on the site longer, they begin to purchase more items as well — being able to implement it into my toolbox. The skills I have learned have allowed me to become more competitive in the marketing field.

In conclusion, this class was very informative, and every lesson learned I could take it and apply it to the real world experience situations and see results. This was what I found rewarding from this class, and I look forward to learning more about marketing.