Consumer Behavior and Analysis

Consumer Behavior and Analysis

   This month during Consumer Behavior and Analysis, I enjoyed this class, and I can see myself auditing the course in the future. In the beginning, we begin to learn about how customers flow through a web site. This allowed me to view through the business the flow the customer takes to convert. By creating a flow chart, will enable you to the marketer to create a campaign from start to finish. Also allows you to see why would a customer click off or where they may have an issue during the process.

   We learned about customer segmentation that is breaking down the customers into categories. This is great because it helps the business see that their product is not for everyone. Many small businesses make that mistake that their product or service is for everyone, which is a mistake and a waste of marketing dollars. By finding the brand unique value proposition (UVP) by breaking down the customers by segments, you know how to market to them. You also have a general idea of their likes, values, and more by doing a simple breakdown of who your clients are.

   I really enjoyed the section about Consumer Generated Content. I do believe this two-way conversation and integration with consumer interaction can have a significant effect on building trust and building the brand as a trusted authority with the public in your content area. I have found in my observation of the clients whom I managed monthly. When consumers establish you as an authority in the industry, the trust builds, and they are willing to trust you to deliver the product that they are looking for. With the assurance, they will tell more people without having to pay them for talking to others about your brand’s product.

    In week four, we begin to have a conversation about privacy. How the tracking methods that are currently practicing ethical or unethical. I believe there should be some type of opt-in for the consumer. Many Americans do not know that the company is tracking hem, and once the companies have a way not only to make a sale. This also enables the companies to use the consumers as brand ambassadors. Having brand ambassadors is another way to build trust with the online community.

     The lessons learned from the class can be applied in my personal business as well as the client that I represented. From creating various flow charts to segmenting customers down to categories will improve marketing strategy and getting the product in front of people who are looking for the product that the company offers. By knowing who is the ideal customer, and what they are doing allows the company to show up where people who need their services are organically.

Digital Story Telling and Branding June 2019 The Brand Hero

The Brand Hero

This Month was an excellent class I begin to learn more about branding and storytelling. The class could have gone a little more in-depth on branding; however, one of the main things that have stuck with me was the storytelling. I learned that most great brands have a unique story. I learn during week three, when we begin to write our brand story for our client. That there is a difference between telling a story and marketing.

Traditionally we are accustomed to having some type of call too acting that we forget the aspect of telling a story. By making the customer, the star of the brand storying and presenting the brand as a hero shows the customer how your brand saves them from their issues.

Another form of storytelling has a clear beginning, middle, and end. Having this knowledge, I can apply with my current clients need and also share with our shareholders that we need to go back to the drawing board and rewrite our story. By rewriting our story from selling to show precisely how we are the hero will increase our clientele. Telling our story on social media should also increase our organic engagement.

Knowing that storying telling is always changing, I look at how daily we are surrounded by man stories daily. The story of any company that we tell should somehow become the hero in someone’s business that makes their business great. The greatest lesson that I learn out of the class was that the brand must be the hero in the eye of the consumer.

Marketing Fundamentals Mastery Journal

Marketing Fundamentals Mastery Journal

  • Masters In Marketing Progress 10% 10%

The marketing fundamentals class was a class that I have enjoyed. This class begins to introduce us to the essential monitoring of our websites optimization and basic SEO tactics. At the beginning of the course, we discuss inbound and outbound marketing. We found that inbound marketing was valuable to the consumer vs. being overwhelmed with outbound marketing practices.

One of the takeaways, which I was able to apply in my place of employment was the website speed optimization with tools such as pingdom.com, gtmetrix.com, market.websitegrader.com, and page speed insights a tool by Google. Taking the data that was given, we were able to put the company website on a CDN and also added a plugin Asset clean up pro, Wp-Super Cache and WP-Optimize, wp-optimize.

I learned that I could go through each page of my website and optimize each page accordingly. By applying these techniques, the company has improved there performance. We measured for two weeks, and the bounce rate lowered by 50%. Users went from staying an average of 35 seconds to 2minuets and nine sec. When the users stayed on the site longer, they begin to purchase more items as well — being able to implement it into my toolbox. The skills I have learned have allowed me to become more competitive in the marketing field.

In conclusion, this class was very informative, and every lesson learned I could take it and apply it to the real world experience situations and see results. This was what I found rewarding from this class, and I look forward to learning more about marketing.

 

Facebook and Instagram are down is your business down?

Facebook and Instagram are down is your business down?

Facebook and INstagram down- Tips for social media

Facebook Down- Instagram down

Facebook and Instagram are down; these two are two of the top social media services in the world, and Twitter is going crazy.

Ok, and why is this important to your brand. If the only method of contact for the brand’s customers or audience to reach them is through FB or Instagram. The brand may need to make sure they can contact the company outside the social platform.

We recommend the brand to optimize its website to make sure that it is currently up-to-date as well have content outside of any social media platform. Though Facebook and Instagram are down can clients access the brands’ store on the website? Can they still send an old fashion email or call the company number? Is the contact information accurate?

Is the API’s down as well? 

Facebook API's are down- Social Media Tips

Yes, the API’s are down as well this is why it is good to get an email for your customers though it is easier for the customers to log in to your website. During a time this is when out would send out an email to every registered user on your site.  We have talked about Aweber or Mail chimp during my free website builder class I included the video if you want to check it out  I have it embedded below you can skip to the part where I go into setting up your Aweber account.  However, I would send an email out letting the client know if they need to access customer service or access their account that they will be able to by using their email and if they need to reset their password that they can as well until Facebook is back up.  This would also be a great time to introduce any new products to your existing clients.

My client does not answer to email like that what do I do? 

It has been proven that 80% of consumers respond to text messaging if you have phone numbers i would send a mass text out using services such as EZ text  or any other type of mass text provider.

Cris this is only temporary we will be back up shortly. 

I agree with the brand, however, should make sure that their website which is a hub for the social media content. Take this time while your social media is down and go over your site and make sure your clients can reach you outside of Facebook and Instagram.

WEBSITE BOOTCAMP SESSION 2 OF | DIVI INSTALL ECOMMERCE INSTALL

 

Tools for Hash Tag Generation

Tools for Hash Tag Generation

 

We all know how popular hashtag’s across the various social media platforms are. Hashtags have now been integrated into the typical SEO optimization of our content. The question now becomes well what hashtags do we use for our content?  Trends are on a constant change and we want to make sure that we using hashtags that makes relevant sense to our content.  So I ran across a site online called Best Hashtag this site provides free hashtag generation based off what you put into the search bar and it will give you back hashtag that is relevant. So i make sure that I test drive this out to see if he hash tags generated would work so this is how it went.

 

So I wanted to test the methodology on Instagram hashtags works best on Twitter and Instagram.  here’s the post here

So I went to this site and I begin to search Influence and all these Hashtags came up plus some the next thing you know I begin to get all these likes that I have never seen before I got about 6-7 new followers and I was like wow.  I could not believe it and I begin to see how it works, of course, some of the things I delete out of there cause it just was not relevant to what I was talking about. I thought hum let me try this on our another one of my business pages for tee shirts.  The Results was amazing. Since Instagram let you use up to 30  the safe zone is to stay within 11-15  put it in an area where you can copy and past and use accordingly.

 

These tools work just remember the platform rules so they do not band your account. The Method does work just remember to us 7-11 hashtag words which would be in the safe zone. Hope this helps you as you increase your visibility online.  If you have any comments or questions I answer back just let me know.

Lady Hale