ADVANCED DIGITAL MARKETING STRATEGIES

ADVANCED DIGITAL MARKETING STRATEGIES

This month in the Advance Digital Marketing Strategies class, we begin to learn more about advance marking. We begin to identify who our audience was, of course, this includes the demographics for our aundiece, age ranges, educational status for the audience who would use our business products. This time we took a more in-depth look at the audience’s intention. Would be the audience’s intention for using our service. This was very interesting too, because for the first considering the intention of the client. This is where marketing could begin to get a little bit more in the psychology of the client. By knowing the intention of the client, we can better serve them with the product that they need.

We learned about the AIDAS model; this includes Attention Interest, Desire, Action, Satisfaction. Identifying this for any brand would help increase conversion for the companies desired goal. We spent time defining what does ADIDAS looks like for our brand; we have choices — reflecting on one of the nonprofits in which could use this model to help with the growth of their organization. The ADIDAS model can be used in both the nonprofit and the for-profit sector.

In the class, we spend a little time as well as talking about headlines. This was fun. We were able to look at the various examples of how changing words how people respond to changing of words. I learn that instead of saying, start now — no Obligation trial today. Now the customer is willing to try without the worry about any obligation. I learn that trials have a higher conversion rate.

Though towards the end of the class I got a little bit confused on the formula for the CPC I did get the opportunity to see how with a budget you can get some great impressions for the money went. Overall the class was great. I look forward to auditing the class in the future.

Mastery Journal | New Media Marketing

Mastery Journal Blog 

 

The New Media Marketing class this month was filled with information that anyone could take in the business world. In the course, we are now making plans to increase the company reach. The prior classes were like building blocks that got us to the point of now being able to reach our new and existing clients. I like how, in the beginning, we started dealing with negative comments and how we would address them.

Many professionals, including Hubspot, say that 72% of people who complain on twitter expect a response within an hour. (Vaughan,P, 2019) This is the importance of social media monitoring tools such as Hootsuite are essential to any business. Hootsuite and others have an app, and various alarms can be set to notify the person on duty that someone is having an issue. The utilization of social tools is what the host masters use to monitor feedback across the various social platforms.

We also begin to learn what is a Customer, A Fan , and Influencer. These are what make up the marketing piece for business around the globe with social media making brands and consumer the ability to connect and talk. We no longer live in a world with tv commercials and mail fliers we now have what we call micro-influencers which means that the individuals could have a small following however their influence drives consumers to purchase or not to buy.

We also learned about building an influencer and fan-based programs. These are what brands do to get their products in the face of new customers to draw the existing customer to purchase more products. This can be done in various forms whether it be a fan, who love the product and have developed a brand loyalty or an influencer receiving a commission or being paid by the company to talk about the products. (Collier, J , 2013)

Having these type of programs in place will bring the company in front of a new audience who may not be familiar with their products and also increase sales. At the end of the day, brands want Fans who love their product and tell people about it how they like it because it is cheaper for a brand to have a fan-based because there is no money that is being spent and the fans who love the product are sharing and having conversations online and offline about their product.

I like the idea of creating a program for the hostmasters which was much fun. Because the hostmasters who already have an existing base of fan integrating a referral linking system that pays a commission. Will increase fan and brand loyalty because it says thank you for talking about our product and here is something to show we thank you. A 30% commission of a product is cheaper than any marketing plan. The best marking plain would be word of mouth from people who are not making up anything but based on their experience.

Collier, J. (2013). ETextbooks: Rent or Buy Online Textbooks. Retrieved September 23, 2019, from http://online.vitalsource.com/books/9781121687530/page/192

Vaughan, P. (2019). 72% of People Who Complain on Twitter Expect a Response Within an Hour. Retrieved September 29, 2019, from https://blog.hubspot.com/marketing/twitter-response-time-data

Digital Story Telling and Branding June 2019 The Brand Hero

The Brand Hero

This Month was an excellent class I begin to learn more about branding and storytelling. The class could have gone a little more in-depth on branding; however, one of the main things that have stuck with me was the storytelling. I learned that most great brands have a unique story. I learn during week three, when we begin to write our brand story for our client. That there is a difference between telling a story and marketing.

Traditionally we are accustomed to having some type of call too acting that we forget the aspect of telling a story. By making the customer, the star of the brand storying and presenting the brand as a hero shows the customer how your brand saves them from their issues.

Another form of storytelling has a clear beginning, middle, and end. Having this knowledge, I can apply with my current clients need and also share with our shareholders that we need to go back to the drawing board and rewrite our story. By rewriting our story from selling to show precisely how we are the hero will increase our clientele. Telling our story on social media should also increase our organic engagement.

Knowing that storying telling is always changing, I look at how daily we are surrounded by man stories daily. The story of any company that we tell should somehow become the hero in someone’s business that makes their business great. The greatest lesson that I learn out of the class was that the brand must be the hero in the eye of the consumer.

Marketing Fundamentals Mastery Journal

Marketing Fundamentals Mastery Journal

  • Masters In Marketing Progress 10% 10%

The marketing fundamentals class was a class that I have enjoyed. This class begins to introduce us to the essential monitoring of our websites optimization and basic SEO tactics. At the beginning of the course, we discuss inbound and outbound marketing. We found that inbound marketing was valuable to the consumer vs. being overwhelmed with outbound marketing practices.

One of the takeaways, which I was able to apply in my place of employment was the website speed optimization with tools such as pingdom.com, gtmetrix.com, market.websitegrader.com, and page speed insights a tool by Google. Taking the data that was given, we were able to put the company website on a CDN and also added a plugin Asset clean up pro, Wp-Super Cache and WP-Optimize, wp-optimize.

I learned that I could go through each page of my website and optimize each page accordingly. By applying these techniques, the company has improved there performance. We measured for two weeks, and the bounce rate lowered by 50%. Users went from staying an average of 35 seconds to 2minuets and nine sec. When the users stayed on the site longer, they begin to purchase more items as well — being able to implement it into my toolbox. The skills I have learned have allowed me to become more competitive in the marketing field.

In conclusion, this class was very informative, and every lesson learned I could take it and apply it to the real world experience situations and see results. This was what I found rewarding from this class, and I look forward to learning more about marketing.

 

Increase Your View Using Hashtags on Youtube.

Increase Your View Using Hashtags on Youtube.

 

Using Hashtags On Youtube

This pound sign has changed the way we have organized things on the internet.  the @ ( a mention) and # ( Organize a way to look up various topics). Twitter was the pioneering network that begins to use this organizational method which later made its way to many of the other platforms such as Facebook and InstagramYoutube seems to be a little behind  ( 10 years behind ) and exactly how it works is still a little bit in the air. There are many pros are cons to using the hashtags on the youtube platform. However, I do think that this does increase your visibility and rank.

Some may argue that it push consumers away from their content. However, I do think it gives the consumer other people views on the subject in which they are searching. If you only want the user to stay on your content then do not use it.  However, if you do want to begin to rank and increase your visibility. Then go for it use the hashtag.  I love the way Instagram uses this feature because it builds a tribe of people who use the particular hashtag. Enabling the user to follow a hashtag allows the user to stay updated with content relevant to them. When you think of the way it is used on Instagram it is like how we use to follow RSS feeds 10 year ago.

I do believe if  Youtube adopts the following a tribe like Instagram has done.   The adding of the hashtag feature could be great for creators and marketers alike. That’s what made me begin to get more active on Instagram by utilizing some of their business features and the hashtag follows.  I have been able to increase brand awareness and also gain engaging followers as well.  Though I do not think that this will change the whole way we see the youtube ecosystem. I do think that if you utilize it. This will help increase your search visibility and video rank.

 

HOW DO I USE IT? 

 

Well, that’s really easy to do Let us take any video you already have  Well use one of mine   Go into your creator studio once you go into creator studio. You Tube Creator studio 2

Now Select a video that you would like to add your hashtag to.

 

Now on the Bottom of the bottom of the hashtag go and add 3 hashtags. 

Make sure you press save.

Refresh your browser. Once you have refreshed your browsers you can now see that the video now has hashtags on top of them.

 

Well, That’s how you add the hashtag to your video. Rember the max is three you can use to your video in the commenction section add a link to our video thqt you are using the hashtag on  of you using the hashtags.

 

CHSOCIAL