Mastery Journal Blog
The New Media Marketing class this month was filled with information that anyone could take in the business world. In the course, we are now making plans to increase the company reach. The prior classes were like building blocks that got us to the point of now being able to reach our new and existing clients. I like how, in the beginning, we started dealing with negative comments and how we would address them.
Many professionals, including Hubspot, say that 72% of people who complain on twitter expect a response within an hour. (Vaughan,P, 2019) This is the importance of social media monitoring tools such as Hootsuite are essential to any business. Hootsuite and others have an app, and various alarms can be set to notify the person on duty that someone is having an issue. The utilization of social tools is what the host masters use to monitor feedback across the various social platforms.
We also begin to learn what is a Customer, A Fan , and Influencer. These are what make up the marketing piece for business around the globe with social media making brands and consumer the ability to connect and talk. We no longer live in a world with tv commercials and mail fliers we now have what we call micro-influencers which means that the individuals could have a small following however their influence drives consumers to purchase or not to buy.
We also learned about building an influencer and fan-based programs. These are what brands do to get their products in the face of new customers to draw the existing customer to purchase more products. This can be done in various forms whether it be a fan, who love the product and have developed a brand loyalty or an influencer receiving a commission or being paid by the company to talk about the products. (Collier, J , 2013)
Having these type of programs in place will bring the company in front of a new audience who may not be familiar with their products and also increase sales. At the end of the day, brands want Fans who love their product and tell people about it how they like it because it is cheaper for a brand to have a fan-based because there is no money that is being spent and the fans who love the product are sharing and having conversations online and offline about their product.
I like the idea of creating a program for the hostmasters which was much fun. Because the hostmasters who already have an existing base of fan integrating a referral linking system that pays a commission. Will increase fan and brand loyalty because it says thank you for talking about our product and here is something to show we thank you. A 30% commission of a product is cheaper than any marketing plan. The best marking plain would be word of mouth from people who are not making up anything but based on their experience.
Collier, J. (2013). ETextbooks: Rent or Buy Online Textbooks. Retrieved September 23, 2019, from http://online.vitalsource.com/books/9781121687530/page/192
Vaughan, P. (2019). 72% of People Who Complain on Twitter Expect a Response Within an Hour. Retrieved September 29, 2019, from https://blog.hubspot.com/marketing/twitter-response-time-data