Digital Story Telling and Branding June 2019 The Brand Hero

The Brand Hero

This Month was an excellent class I begin to learn more about branding and storytelling. The class could have gone a little more in-depth on branding; however, one of the main things that have stuck with me was the storytelling. I learned that most great brands have a unique story. I learn during week three, when we begin to write our brand story for our client. That there is a difference between telling a story and marketing.

Traditionally we are accustomed to having some type of call too acting that we forget the aspect of telling a story. By making the customer, the star of the brand storying and presenting the brand as a hero shows the customer how your brand saves them from their issues.

Another form of storytelling has a clear beginning, middle, and end. Having this knowledge, I can apply with my current clients need and also share with our shareholders that we need to go back to the drawing board and rewrite our story. By rewriting our story from selling to show precisely how we are the hero will increase our clientele. Telling our story on social media should also increase our organic engagement.

Knowing that storying telling is always changing, I look at how daily we are surrounded by man stories daily. The story of any company that we tell should somehow become the hero in someone’s business that makes their business great. The greatest lesson that I learn out of the class was that the brand must be the hero in the eye of the consumer.

Marketing Fundamentals Mastery Journal

Marketing Fundamentals Mastery Journal

  • Masters In Marketing Progress 10% 10%

The marketing fundamentals class was a class that I have enjoyed. This class begins to introduce us to the essential monitoring of our websites optimization and basic SEO tactics. At the beginning of the course, we discuss inbound and outbound marketing. We found that inbound marketing was valuable to the consumer vs. being overwhelmed with outbound marketing practices.

One of the takeaways, which I was able to apply in my place of employment was the website speed optimization with tools such as,,, and page speed insights a tool by Google. Taking the data that was given, we were able to put the company website on a CDN and also added a plugin Asset clean up pro, Wp-Super Cache and WP-Optimize, wp-optimize.

I learned that I could go through each page of my website and optimize each page accordingly. By applying these techniques, the company has improved there performance. We measured for two weeks, and the bounce rate lowered by 50%. Users went from staying an average of 35 seconds to 2minuets and nine sec. When the users stayed on the site longer, they begin to purchase more items as well — being able to implement it into my toolbox. The skills I have learned have allowed me to become more competitive in the marketing field.

In conclusion, this class was very informative, and every lesson learned I could take it and apply it to the real world experience situations and see results. This was what I found rewarding from this class, and I look forward to learning more about marketing.


Increase Your View Using Hashtags on Youtube.

Increase Your View Using Hashtags on Youtube.

Using Hashtags On Youtube

This pound sign has changed the way we have organized things on the internet.  the @ ( a mention) and # ( Organize a way to look up various topics). Twitter was the pioneering network that begins to use this organizational method which later made its way to many of the other platforms such as Facebook and InstagramYoutube seems to be a little behind  ( 10 years behind ) and exactly how it works is still a little bit in the air. There are many pros are cons to using the hashtags on the youtube platform. However, I do think that this does increase your visibility and rank.

Some may argue that it push consumers away from their content. However, I do think it gives the consumer other people views on the subject in which they are searching. If you only want the user to stay on your content then do not use it.  However, if you do want to begin to rank and increase your visibility. Then go for it use the hashtag.  I love the way Instagram uses this feature because it builds a tribe of people who use the particular hashtag. Enabling the user to follow a hashtag allows the user to stay updated with content relevant to them. When you think of the way it is used on Instagram it is like how we use to follow RSS feeds 10 year ago.

I do believe if  Youtube adopts the following a tribe like Instagram has done.   The adding of the hashtag feature could be great for creators and marketers alike. That’s what made me begin to get more active on Instagram by utilizing some of their business features and the hashtag follows.  I have been able to increase brand awareness and also gain engaging followers as well.  Though I do not think that this will change the whole way we see the youtube ecosystem. I do think that if you utilize it. This will help increase your search visibility and video rank. Here are more info on how to increase your youtube views.


Well, that’s really easy to do Let us take any video you already have  Well use one of mine   Go into your creator studio once you go into creator studio. You Tube Creator studio 2

Now Select a video that you would like to add your hashtag to.

Now on the Bottom of the bottom of the hashtag go and add 3 hashtags. 

Make sure you press save.

Refresh your browser. Once you have refreshed your browsers you can now see that the video now has hashtags on top of them.

Well, That’s how you add the hashtag to your video. Rember the max is three you can use to your video in the commenction section add a link to our video thqt you are using the hashtag on  of you using the hashtags.