• Masters In Marketing Progress 10% 10%

The marketing fundamentals class was a class that I have enjoyed. This class begins to introduce us to the essential monitoring of our websites optimization and basic SEO tactics. At the beginning of the course, we discuss inbound and outbound marketing. We found that inbound marketing was valuable to the consumer vs. being overwhelmed with outbound marketing practices.

One of the takeaways, which I was able to apply in my place of employment was the website speed optimization with tools such as pingdom.com, gtmetrix.com, market.websitegrader.com, and page speed insights a tool by Google. Taking the data that was given, we were able to put the company website on a CDN and also added a plugin Asset clean up pro, Wp-Super Cache and WP-Optimize, wp-optimize.

I learned that I could go through each page of my website and optimize each page accordingly. By applying these techniques, the company has improved there performance. We measured for two weeks, and the bounce rate lowered by 50%. Users went from staying an average of 35 seconds to 2minuets and nine sec. When the users stayed on the site longer, they begin to purchase more items as well — being able to implement it into my toolbox. The skills I have learned have allowed me to become more competitive in the marketing field.

In conclusion, this class was very informative, and every lesson learned I could take it and apply it to the real world experience situations and see results. This was what I found rewarding from this class, and I look forward to learning more about marketing.

 

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