STRATEGIC INTERNET PUBLIC RELATIONS – Mastery Reflection

The way that I believe that PR will help my final project is that now I have a more defined idea of publishing the press release for the release of the new and upcoming products for 20/20. Learning about the various online ways to distribute press releases such as PR Wire, and more. Being able to do an electronic press release with directories that also have a direct link to the people who the press release should be in the hands of will help tremendously. 

We plan in the next six months to roll out two major releases, one for the sublimation and pigmented ink for daily printing. Weekly we will do live events with various staff members and local users who are located in the local area we will send invitations to participate in our social media channels and Facebook group — using our products and blank. We will integrate our hosting services with the graphic department, followed up by marketing strategies and hosting for the noobs to develop their business. This will increase the hosting package as well as the domain packages. 

By having these events and letting the public know will help establish The Host Masters as a unique digital botique that has not been in our market. The Host Masters are big on its charitable events. Such as participating in STEAM events with the local ISD helping increase the awareness of Science, Technology, Enginering, Arts, and Music. With various coding camps, broadcasting camps offered to Elementary – High School for those who are interested in taking their skills to the next level. While working with educators to enforce the Texas Essential Knowledge and Skill k-12 (TEKS), students will begin to apply the skills that they learn with the hostmaster products for free. Integrating internet tv and radio that is ran by students. By partnering with the STEAM teachers in our district and becoming apart of the DECA club having our leads volunteer in the school as well as sponsor various events. 

This will build community relations with the local community and school district as well as brand recognition within our local community. Sponsoring events for the Texas Work Force Commission workshop and classes that will help build a skill for those who are looking for work in marketing and hiring on some of the participants who pass the standards to qualify as a hostmaster. 

How will we go about this 

  1. We will set up classes for Spring/Fall of 20/20 with the texas work for commission 
  2. spring of 20/20 we will work out a plan for the 20/21 school year with a couple of the local high school, middle school and elementary leads for various steam activities, and the schedule for DECA activities
  3. Using our social media to generate brand awareness.
  4. By utilizing the different E-Release and local paper and news to get the information out about the ink, but the however primary focus on the community service that is prepping kids who may want to be the next generation of You Tubers.

The uniqueness of the Host Masters would be the various services that it offers to users from the youngest to the older individuals. Utilizing the hostmasters different science, technology, engineering, arts, and music services are what make The Host Masters a unique business. 

ADVANCED SEARCH ENGINE OPTIMIZATION – ONLINE Reflection

I must say I did enjoy this class this month as I begin to learn more about search engines that I have ever learned before. I must admit I use to be solely concerned about google; however, with Apple’s voice search using Bing as the default search engine (Panzarino, 2017). This made me realize that being optimizes across search engines will help the business become more noticeable. I do like the fact that Bing uses Google API to already connect your business to the search engine without having to go through the verification process again. This makes it easy for a company to connect across search engines automatically. 

I also learn that there is a dark side to this as well because as though you can get verified, it is also easy for those who may not have the right intentions to try to give your company false information by updating the user end updates. If a company does not pay attention to user generate d updates, Google typically does not send a notification that the information has been changed. This is why the company must monitor its listing on regular. So if something has been changing, it can be updated appropriately. 

Another great thing that the search engines do it allows you to add items that you sell in your store online and a buy now link — the ability to add your business number and address. Also, reviews and responding to reviews give the company more rank with local SERP. Overall I learn a lot in the class as that I can apply to my own business as well as The Host Masters.

Panzarino, M. (2017, September 25). Apple switches from Bing to Google for Siri web search results on iOS and spotlight on Mac. Retrieved November 25, 2019, from https://techcrunch.com/2017/09/25/apple-switches-from-bing-to-google-for-siri-web-search-results-on-ios-and-spotlight-on-mac/

DIGITAL DESIGN AND USABILITY Reflection

This class was very impactful because we begin to start with the design. One of the things that were learned from this was learning is how the eye moves around the page and the importance of contrast on the pages. By using colors that are friendly on the eye as a marketer, you can begin to tell the mind what to think about the companies page.
Usability factor will forever be in chsocial’s developer’s tool kit. Frequently as web designers, we usually think about getting a site up and out. Hower rankablility and usability we typically would outsource to SEO experts. By taking an agile approach in our development of sits from start to finish. This will help our clients uppon launch reaches their goals.
I learned that having a website that is easy to use will at the end of the day results in a high conversion website. By performing usability testing on the sites, you will also see where you can encounter a various issue on the website and can fix them in development before you launch the site publically.
This class has brought out the importance of the user experience by having excellent user experience, making sure as well that the webpage. The mobile experience is also another factor in usability. Over 93% of North Americans use their mobile devices to surf the web. (Tribunal, 2019) With that being known not only does the user who is using your website on the computer should have a great experience. I also learned the importance of having our sites optimized for mobile users.
By using various builders on Word Press such as Elegant Themes, Divi Builder helps develop each page for three types of screen. Mobile, Tablet, and Desktop view. By using tools such as Divi during the development of a site will help increase being able to find essential things on the website so the consumer can purchase or interact with web content the way the company intended to use.
Overall this class exceeded my expectations, and I can see myself-auditing the course in the future the skills that anyone will learn in this class is the importance of usability on your audience. Making sure that you take the time and test the site will overall improve the who user experience. Making things visible and having a clear call to actions would be useful for any website. In this class we have learned so much I look forward to integrating with all my clients
Tribunal, H. (2019, August 04). What percentage of internet traffic is mobile in 2019? Retrieved September 01, 2019, from https://hostingtribunal.com/blog/mobile-percentage-of-traffic/

Consumer Behavior and Analysis

Consumer Behavior and Analysis

   This month during Consumer Behavior and Analysis, I enjoyed this class, and I can see myself auditing the course in the future. In the beginning, we begin to learn about how customers flow through a web site. This allowed me to view through the business the flow the customer takes to convert. By creating a flow chart, will enable you to the marketer to create a campaign from start to finish. Also allows you to see why would a customer click off or where they may have an issue during the process.

   We learned about customer segmentation that is breaking down the customers into categories. This is great because it helps the business see that their product is not for everyone. Many small businesses make that mistake that their product or service is for everyone, which is a mistake and a waste of marketing dollars. By finding the brand unique value proposition (UVP) by breaking down the customers by segments, you know how to market to them. You also have a general idea of their likes, values, and more by doing a simple breakdown of who your clients are.

   I really enjoyed the section about Consumer Generated Content. I do believe this two-way conversation and integration with consumer interaction can have a significant effect on building trust and building the brand as a trusted authority with the public in your content area. I have found in my observation of the clients whom I managed monthly. When consumers establish you as an authority in the industry, the trust builds, and they are willing to trust you to deliver the product that they are looking for. With the assurance, they will tell more people without having to pay them for talking to others about your brand’s product.

    In week four, we begin to have a conversation about privacy. How the tracking methods that are currently practicing ethical or unethical. I believe there should be some type of opt-in for the consumer. Many Americans do not know that the company is tracking hem, and once the companies have a way not only to make a sale. This also enables the companies to use the consumers as brand ambassadors. Having brand ambassadors is another way to build trust with the online community.

     The lessons learned from the class can be applied in my personal business as well as the client that I represented. From creating various flow charts to segmenting customers down to categories will improve marketing strategy and getting the product in front of people who are looking for the product that the company offers. By knowing who is the ideal customer, and what they are doing allows the company to show up where people who need their services are organically.