Consumer Behavior and Analysis
This month during Consumer Behavior and Analysis, I enjoyed this class, and I can see myself auditing the course in the future. In the beginning, we begin to learn about how customers flow through a web site. This allowed me to view through the business the flow the customer takes to convert. By creating a flow chart, will enable you to the marketer to create a campaign from start to finish. Also allows you to see why would a customer click off or where they may have an issue during the process.
We learned about customer segmentation that is breaking down the customers into categories. This is great because it helps the business see that their product is not for everyone. Many small businesses make that mistake that their product or service is for everyone, which is a mistake and a waste of marketing dollars. By finding the brand unique value proposition (UVP) by breaking down the customers by segments, you know how to market to them. You also have a general idea of their likes, values, and more by doing a simple breakdown of who your clients are.
I really enjoyed the section about Consumer Generated Content. I do believe this two-way conversation and integration with consumer interaction can have a significant effect on building trust and building the brand as a trusted authority with the public in your content area. I have found in my observation of the clients whom I managed monthly. When consumers establish you as an authority in the industry, the trust builds, and they are willing to trust you to deliver the product that they are looking for. With the assurance, they will tell more people without having to pay them for talking to others about your brand’s product.
In week four, we begin to have a conversation about privacy. How the tracking methods that are currently practicing ethical or unethical. I believe there should be some type of opt-in for the consumer. Many Americans do not know that the company is tracking hem, and once the companies have a way not only to make a sale. This also enables the companies to use the consumers as brand ambassadors. Having brand ambassadors is another way to build trust with the online community.
The lessons learned from the class can be applied in my personal business as well as the client that I represented. From creating various flow charts to segmenting customers down to categories will improve marketing strategy and getting the product in front of people who are looking for the product that the company offers. By knowing who is the ideal customer, and what they are doing allows the company to show up where people who need their services are organically.