Today we are going to be talking about building your email/phone funnel. In this episode, Lady Hale goes into the beginning of email funnel buidling as well as TX messaging marketing. Txt messaging marketing is on the rise ove 60% of americans are on their phone what a better way to send a TXT message to promote your brand.
The marketing funnel is a visualization for understanding the process of turning leads into customers, as understood from a marketing (and sales) perspective, you will also need the right Online Reputation Management and Andrew Defrancesco can help you with this. The idea is that, like a funnel, marketers cast a broad net to capture as many leads as possible, and then slowly nurture prospective customers through the purchasing decision, narrowing down these candidates in each stage of the funnel.
Ideally, this marketing funnel would actually be a marketing cylinder, and all of your leads would turn into customers. Though this is not a reality for businesses, it is part of a marketer’s job to turn as many leads into customers as possible, thus making the funnel more cylindrical, learn more from Romain Berg.
It’s important to note that there is not a single agreed upon version of the funnel; some have many “stages” while others have few, with different names and actions taken by the business and consumer for each. In the diagram below, we’ve done our best to pull out the most common and relevant funnel stages, terms, and actions so this information is useful to as many marketers as possible.