Consumer Behavior and Analysis

Consumer Behavior and Analysis

   This month during Consumer Behavior and Analysis, I enjoyed this class, and I can see myself auditing the course in the future. In the beginning, we begin to learn about how customers flow through a web site. This allowed me to view through the business the flow the customer takes to convert. By creating a flow chart, will enable you to the marketer to create a campaign from start to finish. Also allows you to see why would a customer click off or where they may have an issue during the process.

   We learned about customer segmentation that is breaking down the customers into categories. This is great because it helps the business see that their product is not for everyone. Many small businesses make that mistake that their product or service is for everyone, which is a mistake and a waste of marketing dollars. By finding the brand unique value proposition (UVP) by breaking down the customers by segments, you know how to market to them. You also have a general idea of their likes, values, and more by doing a simple breakdown of who your clients are.

   I really enjoyed the section about Consumer Generated Content. I do believe this two-way conversation and integration with consumer interaction can have a significant effect on building trust and building the brand as a trusted authority with the public in your content area. I have found in my observation of the clients whom I managed monthly. When consumers establish you as an authority in the industry, the trust builds, and they are willing to trust you to deliver the product that they are looking for. With the assurance, they will tell more people without having to pay them for talking to others about your brand’s product.

    In week four, we begin to have a conversation about privacy. How the tracking methods that are currently practicing ethical or unethical. I believe there should be some type of opt-in for the consumer. Many Americans do not know that the company is tracking hem, and once the companies have a way not only to make a sale. This also enables the companies to use the consumers as brand ambassadors. Having brand ambassadors is another way to build trust with the online community.

     The lessons learned from the class can be applied in my personal business as well as the client that I represented. From creating various flow charts to segmenting customers down to categories will improve marketing strategy and getting the product in front of people who are looking for the product that the company offers. By knowing who is the ideal customer, and what they are doing allows the company to show up where people who need their services are organically.

Using Youtube Hashtag

Using Youtube Hashtag

In today’s broadcast, I talk about using hashtag on Instagram. Yes you can now use the hashtag system on Instagram.  Visit my blog and I walk you through step by step with pictures showing you how to do it. Leave your video in the comment section so I can look at it .  Enjoy!

Optimizing Your Email Headline

Optimizing Your Email Headline

In this podcast learn how to optimize your email headline. This podcast will help you increase your open rate by 60%. Many think that their emails will get lost in translation with other and are seeing a very low response rate. There is a reason for this. Listen to the podcast and unlock one of the social marketing secrets many are paying thousands of dollars to learn. This rare Jem is hidden in a podcast.  Be sure to subscribe to our podcast for all of the latest episodes.

 

Building Your Marketing Funnel Fundamentals I

Today we are going to be talking about building your email/phone funnel. In this episode, Lady Hale goes into the beginning of email funnel buidling as well as TX messaging marketing. Txt messaging marketing is on the rise  ove 60% of americans are on their phone what a better way to send a TXT message to promote your brand.

How To Identify Your Target Audience

In this podcast, Lady Hale show you how to identify your target audience. Identifying your audience will help you create valuable content for your existing audience and also reach new audience members by knowing who actually can utilize your product.