Facebook and Instagram are down; these two are two of the top social media services in the world, and Twitter is going crazy.
Ok, and why is this important to your brand. If the only method of contact for the brand’s customers or audience to reach them is through FB or Instagram. The brand may need to make sure they can contact the company outside the social platform.
We recommend the brand to optimize its website to make sure that it is currently up-to-date as well have content outside of any social media platform. Though Facebook and Instagram are down can clients access the brands’ store on the website? Can they still send an old fashion email or call the company number? Is the contact information accurate?
Is the API’s down as well?
Yes, the API’s are down as well this is why it is good to get an email for your customers though it is easier for the customers to log in to your website. During a time this is when out would send out an email to every registered user on your site. We have talked about Aweber or Mail chimp during my free website builder class I included the video if you want to check it out I have it embedded below you can skip to the part where I go into setting up your Aweber account. However, I would send an email out letting the client know if they need to access customer service or access their account that they will be able to by using their email and if they need to reset their password that they can as well until Facebook is back up. This would also be a great time to introduce any new products to your existing clients.
My client does not answer to email like that what do I do?
It has been proven that 80% of consumers respond to text messaging if you have phone numbers i would send a mass text out using services such as EZ text or any other type of mass text provider.
Cris this is only temporary we will be back up shortly.
I agree with the brand, however, should make sure that their website which is a hub for the social media content. Take this time while your social media is down and go over your site and make sure your clients can reach you outside of Facebook and Instagram.