DIGITAL ANALYTICS AND OPTIMIZATION – ONLINE
This class was unique class analytics is a significant part of digital marketing because you have to understand who is coming to your site. Analytics answers the W’s Who? What? When? Where? And How? These are the general information that we get from using google analytics. Having used Google analytics now a little more in my own personal practices, my clients are now able to understand how their website is performing, where they can adjust on their sites to get the desired results that they want for their business.
We also learned about S.M.A.R.T and the importance of having measurable KPI. Smart goals are Simple, Measurable, Achievable, Relevant, and Time-based. This allows us to be realistic to determine what the KPI. Key performance indicators are realistic, and we can easily measure the performance. I have found that making things measurable is one of the best ways to stay on track of your goals.
This month we also took the Google Analytics Individual Qualification goal. I think this is an excellent certification to add to your resume so that future employers can see that you do know the advance analytics and know what you’re talking about. This month with the knowledge of Google Analytics that I have gained from the Marketing journey, I was able to pass on the first goal. This was a great accomplishment.
Overall I got a greater understanding of the Why and measuring for this class, which I do believe that I will use in the future. This class was amazing; the professor had great insight into the class. Though I am about to graduate very soon, I am thankful for the skills that I have to learn and also be able to come back in the future and audit the class is awesome.