ADVANCED SEARCH ENGINE OPTIMIZATION – ONLINE Reflection

I must say I did enjoy this class this month as I begin to learn more about search engines that I have ever learned before. I must admit I use to be solely concerned about google; however, with Apple’s voice search using Bing as the default search engine (Panzarino, 2017). This made me realize that being optimizes across search engines will help the business become more noticeable. I do like the fact that Bing uses Google API to already connect your business to the search engine without having to go through the verification process again. This makes it easy for a company to connect across search engines automatically. 

I also learn that there is a dark side to this as well because as though you can get verified, it is also easy for those who may not have the right intentions to try to give your company false information by updating the user end updates. If a company does not pay attention to user generate d updates, Google typically does not send a notification that the information has been changed. This is why the company must monitor its listing on regular. So if something has been changing, it can be updated appropriately. 

Another great thing that the search engines do it allows you to add items that you sell in your store online and a buy now link — the ability to add your business number and address. Also, reviews and responding to reviews give the company more rank with local SERP. Overall I learn a lot in the class as that I can apply to my own business as well as The Host Masters.

Panzarino, M. (2017, September 25). Apple switches from Bing to Google for Siri web search results on iOS and spotlight on Mac. Retrieved November 25, 2019, from https://techcrunch.com/2017/09/25/apple-switches-from-bing-to-google-for-siri-web-search-results-on-ios-and-spotlight-on-mac/

ADVANCED DIGITAL MARKETING STRATEGIES

ADVANCED DIGITAL MARKETING STRATEGIES

This month in the Advance Digital Marketing Strategies class, we begin to learn more about advance marking. We begin to identify who our audience was, of course, this includes the demographics for our aundiece, age ranges, educational status for the audience who would use our business products. This time we took a more in-depth look at the audience’s intention. Would be the audience’s intention for using our service. This was very interesting too, because for the first considering the intention of the client. This is where marketing could begin to get a little bit more in the psychology of the client. By knowing the intention of the client, we can better serve them with the product that they need.

We learned about the AIDAS model; this includes Attention Interest, Desire, Action, Satisfaction. Identifying this for any brand would help increase conversion for the companies desired goal. We spent time defining what does ADIDAS looks like for our brand; we have choices — reflecting on one of the nonprofits in which could use this model to help with the growth of their organization. The ADIDAS model can be used in both the nonprofit and the for-profit sector.

In the class, we spend a little time as well as talking about headlines. This was fun. We were able to look at the various examples of how changing words how people respond to changing of words. I learn that instead of saying, start now — no Obligation trial today. Now the customer is willing to try without the worry about any obligation. I learn that trials have a higher conversion rate.

Though towards the end of the class I got a little bit confused on the formula for the CPC I did get the opportunity to see how with a budget you can get some great impressions for the money went. Overall the class was great. I look forward to auditing the class in the future.

Mastery Journal | New Media Marketing

Mastery Journal Blog 

 

The New Media Marketing class this month was filled with information that anyone could take in the business world. In the course, we are now making plans to increase the company reach. The prior classes were like building blocks that got us to the point of now being able to reach our new and existing clients. I like how, in the beginning, we started dealing with negative comments and how we would address them.

Many professionals, including Hubspot, say that 72% of people who complain on twitter expect a response within an hour. (Vaughan,P, 2019) This is the importance of social media monitoring tools such as Hootsuite are essential to any business. Hootsuite and others have an app, and various alarms can be set to notify the person on duty that someone is having an issue. The utilization of social tools is what the host masters use to monitor feedback across the various social platforms.

We also begin to learn what is a Customer, A Fan , and Influencer. These are what make up the marketing piece for business around the globe with social media making brands and consumer the ability to connect and talk. We no longer live in a world with tv commercials and mail fliers we now have what we call micro-influencers which means that the individuals could have a small following however their influence drives consumers to purchase or not to buy.

We also learned about building an influencer and fan-based programs. These are what brands do to get their products in the face of new customers to draw the existing customer to purchase more products. This can be done in various forms whether it be a fan, who love the product and have developed a brand loyalty or an influencer receiving a commission or being paid by the company to talk about the products. (Collier, J , 2013)

Having these type of programs in place will bring the company in front of a new audience who may not be familiar with their products and also increase sales. At the end of the day, brands want Fans who love their product and tell people about it how they like it because it is cheaper for a brand to have a fan-based because there is no money that is being spent and the fans who love the product are sharing and having conversations online and offline about their product.

I like the idea of creating a program for the hostmasters which was much fun. Because the hostmasters who already have an existing base of fan integrating a referral linking system that pays a commission. Will increase fan and brand loyalty because it says thank you for talking about our product and here is something to show we thank you. A 30% commission of a product is cheaper than any marketing plan. The best marking plain would be word of mouth from people who are not making up anything but based on their experience.

Collier, J. (2013). ETextbooks: Rent or Buy Online Textbooks. Retrieved September 23, 2019, from http://online.vitalsource.com/books/9781121687530/page/192

Vaughan, P. (2019). 72% of People Who Complain on Twitter Expect a Response Within an Hour. Retrieved September 29, 2019, from https://blog.hubspot.com/marketing/twitter-response-time-data

DIGITAL DESIGN AND USABILITY Reflection

This class was very impactful because we begin to start with the design. One of the things that were learned from this was learning is how the eye moves around the page and the importance of contrast on the pages. By using colors that are friendly on the eye as a marketer, you can begin to tell the mind what to think about the companies page.
Usability factor will forever be in chsocial’s developer’s tool kit. Frequently as web designers, we usually think about getting a site up and out. Hower rankablility and usability we typically would outsource to SEO experts. By taking an agile approach in our development of sits from start to finish. This will help our clients uppon launch reaches their goals.
I learned that having a website that is easy to use will at the end of the day results in a high conversion website. By performing usability testing on the sites, you will also see where you can encounter a various issue on the website and can fix them in development before you launch the site publically.
This class has brought out the importance of the user experience by having excellent user experience, making sure as well that the webpage. The mobile experience is also another factor in usability. Over 93% of North Americans use their mobile devices to surf the web. (Tribunal, 2019) With that being known not only does the user who is using your website on the computer should have a great experience. I also learned the importance of having our sites optimized for mobile users.
By using various builders on Word Press such as Elegant Themes, Divi Builder helps develop each page for three types of screen. Mobile, Tablet, and Desktop view. By using tools such as Divi during the development of a site will help increase being able to find essential things on the website so the consumer can purchase or interact with web content the way the company intended to use.
Overall this class exceeded my expectations, and I can see myself-auditing the course in the future the skills that anyone will learn in this class is the importance of usability on your audience. Making sure that you take the time and test the site will overall improve the who user experience. Making things visible and having a clear call to actions would be useful for any website. In this class we have learned so much I look forward to integrating with all my clients
Tribunal, H. (2019, August 04). What percentage of internet traffic is mobile in 2019? Retrieved September 01, 2019, from https://hostingtribunal.com/blog/mobile-percentage-of-traffic/

Consumer Behavior and Analysis

Consumer Behavior and Analysis

   This month during Consumer Behavior and Analysis, I enjoyed this class, and I can see myself auditing the course in the future. In the beginning, we begin to learn about how customers flow through a web site. This allowed me to view through the business the flow the customer takes to convert. By creating a flow chart, will enable you to the marketer to create a campaign from start to finish. Also allows you to see why would a customer click off or where they may have an issue during the process.

   We learned about customer segmentation that is breaking down the customers into categories. This is great because it helps the business see that their product is not for everyone. Many small businesses make that mistake that their product or service is for everyone, which is a mistake and a waste of marketing dollars. By finding the brand unique value proposition (UVP) by breaking down the customers by segments, you know how to market to them. You also have a general idea of their likes, values, and more by doing a simple breakdown of who your clients are.

   I really enjoyed the section about Consumer Generated Content. I do believe this two-way conversation and integration with consumer interaction can have a significant effect on building trust and building the brand as a trusted authority with the public in your content area. I have found in my observation of the clients whom I managed monthly. When consumers establish you as an authority in the industry, the trust builds, and they are willing to trust you to deliver the product that they are looking for. With the assurance, they will tell more people without having to pay them for talking to others about your brand’s product.

    In week four, we begin to have a conversation about privacy. How the tracking methods that are currently practicing ethical or unethical. I believe there should be some type of opt-in for the consumer. Many Americans do not know that the company is tracking hem, and once the companies have a way not only to make a sale. This also enables the companies to use the consumers as brand ambassadors. Having brand ambassadors is another way to build trust with the online community.

     The lessons learned from the class can be applied in my personal business as well as the client that I represented. From creating various flow charts to segmenting customers down to categories will improve marketing strategy and getting the product in front of people who are looking for the product that the company offers. By knowing who is the ideal customer, and what they are doing allows the company to show up where people who need their services are organically.

Digital Story Telling and Branding June 2019 The Brand Hero

The Brand Hero

This Month was an excellent class I begin to learn more about branding and storytelling. The class could have gone a little more in-depth on branding; however, one of the main things that have stuck with me was the storytelling. I learned that most great brands have a unique story. I learn during week three, when we begin to write our brand story for our client. That there is a difference between telling a story and marketing.

Traditionally we are accustomed to having some type of call too acting that we forget the aspect of telling a story. By making the customer, the star of the brand storying and presenting the brand as a hero shows the customer how your brand saves them from their issues.

Another form of storytelling has a clear beginning, middle, and end. Having this knowledge, I can apply with my current clients need and also share with our shareholders that we need to go back to the drawing board and rewrite our story. By rewriting our story from selling to show precisely how we are the hero will increase our clientele. Telling our story on social media should also increase our organic engagement.

Knowing that storying telling is always changing, I look at how daily we are surrounded by man stories daily. The story of any company that we tell should somehow become the hero in someone’s business that makes their business great. The greatest lesson that I learn out of the class was that the brand must be the hero in the eye of the consumer.

Marketing Fundamentals Mastery Journal

Marketing Fundamentals Mastery Journal

  • Masters In Marketing Progress 10% 10%

The marketing fundamentals class was a class that I have enjoyed. This class begins to introduce us to the essential monitoring of our websites optimization and basic SEO tactics. At the beginning of the course, we discuss inbound and outbound marketing. We found that inbound marketing was valuable to the consumer vs. being overwhelmed with outbound marketing practices.

One of the takeaways, which I was able to apply in my place of employment was the website speed optimization with tools such as pingdom.com, gtmetrix.com, market.websitegrader.com, and page speed insights a tool by Google. Taking the data that was given, we were able to put the company website on a CDN and also added a plugin Asset clean up pro, Wp-Super Cache and WP-Optimize, wp-optimize.

I learned that I could go through each page of my website and optimize each page accordingly. By applying these techniques, the company has improved there performance. We measured for two weeks, and the bounce rate lowered by 50%. Users went from staying an average of 35 seconds to 2minuets and nine sec. When the users stayed on the site longer, they begin to purchase more items as well — being able to implement it into my toolbox. The skills I have learned have allowed me to become more competitive in the marketing field.

In conclusion, this class was very informative, and every lesson learned I could take it and apply it to the real world experience situations and see results. This was what I found rewarding from this class, and I look forward to learning more about marketing.

 

Facebook and Instagram are down is your business down?

Facebook and Instagram are down is your business down?

Facebook and INstagram down- Tips for social media

Facebook Down- Instagram down

Facebook and Instagram are down; these two are two of the top social media services in the world, and Twitter is going crazy.

Ok, and why is this important to your brand. If the only method of contact for the brand’s customers or audience to reach them is through FB or Instagram. The brand may need to make sure they can contact the company outside the social platform.

We recommend the brand to optimize its website to make sure that it is currently up-to-date as well have content outside of any social media platform. Though Facebook and Instagram are down can clients access the brands’ store on the website? Can they still send an old fashion email or call the company number? Is the contact information accurate?

Is the API’s down as well? 

Facebook API's are down- Social Media Tips

Yes, the API’s are down as well this is why it is good to get an email for your customers though it is easier for the customers to log in to your website. During a time this is when out would send out an email to every registered user on your site.  We have talked about Aweber or Mail chimp during my free website builder class I included the video if you want to check it out  I have it embedded below you can skip to the part where I go into setting up your Aweber account.  However, I would send an email out letting the client know if they need to access customer service or access their account that they will be able to by using their email and if they need to reset their password that they can as well until Facebook is back up.  This would also be a great time to introduce any new products to your existing clients.

My client does not answer to email like that what do I do? 

It has been proven that 80% of consumers respond to text messaging if you have phone numbers i would send a mass text out using services such as EZ text  or any other type of mass text provider.

Cris this is only temporary we will be back up shortly. 

I agree with the brand, however, should make sure that their website which is a hub for the social media content. Take this time while your social media is down and go over your site and make sure your clients can reach you outside of Facebook and Instagram.

WEBSITE BOOTCAMP SESSION 2 OF | DIVI INSTALL ECOMMERCE INSTALL

 

Tools for Hash Tag Generation

Tools for Hash Tag Generation

 

We all know how popular hashtag’s across the various social media platforms are. Hashtags have now been integrated into the typical SEO optimization of our content. The question now becomes well what hashtags do we use for our content?  Trends are on a constant change and we want to make sure that we using hashtags that makes relevant sense to our content.  So I ran across a site online called Best Hashtag this site provides free hashtag generation based off what you put into the search bar and it will give you back hashtag that is relevant. So i make sure that I test drive this out to see if he hash tags generated would work so this is how it went.

 

So I wanted to test the methodology on Instagram hashtags works best on Twitter and Instagram.  here’s the post here

So I went to this site and I begin to search Influence and all these Hashtags came up plus some the next thing you know I begin to get all these likes that I have never seen before I got about 6-7 new followers and I was like wow.  I could not believe it and I begin to see how it works, of course, some of the things I delete out of there cause it just was not relevant to what I was talking about. I thought hum let me try this on our another one of my business pages for tee shirts.  The Results was amazing. Since Instagram let you use up to 30  the safe zone is to stay within 11-15  put it in an area where you can copy and past and use accordingly.

 

These tools work just remember the platform rules so they do not band your account. The Method does work just remember to us 7-11 hashtag words which would be in the safe zone. Hope this helps you as you increase your visibility online.  If you have any comments or questions I answer back just let me know.

Lady Hale