Month 11 Mastery Journal

This month we did Digital Law and we begin to learn a lot about cases from privacy issues to terms of use. This class really opened my eyes to the responsibility that we have over our content to make sure that our content is representing the truth. Over the last decade, there have been many cases over revealing identities of bloggers to various terms of use. I have also learned about how our freedom of expression is protected under the 1st amendment however there are indeed limitations to that agreement

One of the things that really stood out to me this month remembering to make sure that we had enough information from other cases to make sure that our stance from a legal perspective was valid. I also learned that how a decision is made in court as will by using former cases determine what will happen in a new case. I really enjoyed the class and look forward to applying what I have learned in the future. One of the things I found out that was interesting was the SPAM ACT The Spam Act.

What is the SPAM Act- The spam act was established in 2003 and later updated in 2008. Spam Stands for Controlling The Assault of Non-Solicited Pornography And Marketing Act thus SPAM ACT. Though spam marketing is very ethical there were laws and regulations put in place to stop bad guys from misleading people. I learned that everything when it comes to spam marketings has checks and balances for marketers and bad guys alike as long as we follow the rules are followed any business profitable successful Spam promotion ensuring that we follow the following 7 rules. As line out by the FTC. 4. No false or misleading header5. No Deceptive subject line 6. We identify the message within the text as an ad  7. We state our business location  8. State how to opt-out  and 9 can not charge a fee or sell to a third party once  the opt-out has been made don’t follow the rules and we will be subjected to penalties of up to 43,280 per email Following the rules are totally ethical and legal

My three original objectives for this course were: 1. To increase my awareness of social media marketing. 2. Learn analytics a little more in-depth 3. Open my own Digital Marketing firm that I may turn my freelance work into job opportunities for other stays at home parents which gives the flexibility to work anywhere. I can say that thus far, I have learned a lot about goals and also the use of analytics across the internet from free software to also pair for software. As I begin to do my testing outside of the academic setting, I was able to change up some things on a few of my websites, which I begin to see an increase in engagement on various paid-for social media posts for myself as well as my pastor’s participation and interaction.

These subtle changes made the content relatable and goal-oriented we begin to see the results that we wanted to see. I did officially open up the CH SOCIAL Marketing firm I have yet to hire any at-home agents because I am working on building up our clientele to justify the cost of a salary. I currently use Odesk as an outsource for social media posting while I’m doing my current job and attending school. I do think we may consider a spam promotion if it is worth it, however, continue to follow all the guidelines specified by the FTC. I really enjoyed this class and look forward to auditing the class in the future.

DIGITAL ANALYTICS AND OPTIMIZATION – ONLINE

DIGITAL ANALYTICS AND OPTIMIZATION – ONLINE

 

This class was unique class analytics is a significant part of digital marketing because you have to understand who is coming to your site. Analytics answers the W’s Who? What? When? Where? And How? These are the general information that we get from using google analytics. Having used Google analytics now a little more in my own personal practices, my clients are now able to understand how their website is performing, where they can adjust on their sites to get the desired results that they want for their business. 

 

We also learned about S.M.A.R.T and the importance of having measurable KPI. Smart goals are Simple, Measurable, Achievable, Relevant, and Time-based. This allows us to be realistic to determine what the KPI. Key performance indicators are realistic, and we can easily measure the performance. I have found that making things measurable is one of the best ways to stay on track of your goals. 

 

This month we also took the Google Analytics Individual Qualification goal. I think this is an excellent certification to add to your resume so that future employers can see that you do know the advance analytics and know what you’re talking about. This month with the knowledge of Google Analytics that I have gained from the Marketing journey, I was able to pass on the first goal. This was a great accomplishment. 

 

Overall I got a greater understanding of the Why and measuring for this class, which I do believe that I will use in the future. This class was amazing; the professor had great insight into the class. Though I am about to graduate very soon, I am thankful for the skills that I have to learn and also be able to come back in the future and audit the class is awesome. 

STRATEGIC INTERNET PUBLIC RELATIONS – Mastery Reflection

The way that I believe that PR will help my final project is that now I have a more defined idea of publishing the press release for the release of the new and upcoming products for 20/20. Learning about the various online ways to distribute press releases such as PR Wire, and more. Being able to do an electronic press release with directories that also have a direct link to the people who the press release should be in the hands of will help tremendously. 

We plan in the next six months to roll out two major releases, one for the sublimation and pigmented ink for daily printing. Weekly we will do live events with various staff members and local users who are located in the local area we will send invitations to participate in our social media channels and Facebook group — using our products and blank. We will integrate our hosting services with the graphic department, followed up by marketing strategies and hosting for the noobs to develop their business. This will increase the hosting package as well as the domain packages. 

By having these events and letting the public know will help establish The Host Masters as a unique digital botique that has not been in our market. The Host Masters are big on its charitable events. Such as participating in STEAM events with the local ISD helping increase the awareness of Science, Technology, Enginering, Arts, and Music. With various coding camps, broadcasting camps offered to Elementary – High School for those who are interested in taking their skills to the next level. While working with educators to enforce the Texas Essential Knowledge and Skill k-12 (TEKS), students will begin to apply the skills that they learn with the hostmaster products for free. Integrating internet tv and radio that is ran by students. By partnering with the STEAM teachers in our district and becoming apart of the DECA club having our leads volunteer in the school as well as sponsor various events. 

This will build community relations with the local community and school district as well as brand recognition within our local community. Sponsoring events for the Texas Work Force Commission workshop and classes that will help build a skill for those who are looking for work in marketing and hiring on some of the participants who pass the standards to qualify as a hostmaster. 

How will we go about this 

  1. We will set up classes for Spring/Fall of 20/20 with the texas work for commission 
  2. spring of 20/20 we will work out a plan for the 20/21 school year with a couple of the local high school, middle school and elementary leads for various steam activities, and the schedule for DECA activities
  3. Using our social media to generate brand awareness.
  4. By utilizing the different E-Release and local paper and news to get the information out about the ink, but the however primary focus on the community service that is prepping kids who may want to be the next generation of You Tubers.

The uniqueness of the Host Masters would be the various services that it offers to users from the youngest to the older individuals. Utilizing the hostmasters different science, technology, engineering, arts, and music services are what make The Host Masters a unique business. 

ADVANCED SEARCH ENGINE OPTIMIZATION – ONLINE Reflection

I must say I did enjoy this class this month as I begin to learn more about search engines that I have ever learned before. I must admit I use to be solely concerned about google; however, with Apple’s voice search using Bing as the default search engine (Panzarino, 2017). This made me realize that being optimizes across search engines will help the business become more noticeable. I do like the fact that Bing uses Google API to already connect your business to the search engine without having to go through the verification process again. This makes it easy for a company to connect across search engines automatically. 

I also learn that there is a dark side to this as well because as though you can get verified, it is also easy for those who may not have the right intentions to try to give your company false information by updating the user end updates. If a company does not pay attention to user generate d updates, Google typically does not send a notification that the information has been changed. This is why the company must monitor its listing on regular. So if something has been changing, it can be updated appropriately. 

Another great thing that the search engines do it allows you to add items that you sell in your store online and a buy now link — the ability to add your business number and address. Also, reviews and responding to reviews give the company more rank with local SERP. Overall I learn a lot in the class as that I can apply to my own business as well as The Host Masters.

Panzarino, M. (2017, September 25). Apple switches from Bing to Google for Siri web search results on iOS and spotlight on Mac. Retrieved November 25, 2019, from https://techcrunch.com/2017/09/25/apple-switches-from-bing-to-google-for-siri-web-search-results-on-ios-and-spotlight-on-mac/

ADVANCED DIGITAL MARKETING STRATEGIES

ADVANCED DIGITAL MARKETING STRATEGIES

This month in the Advance Digital Marketing Strategies class, we begin to learn more about advance marking. We begin to identify who our audience was, of course, this includes the demographics for our aundiece, age ranges, educational status for the audience who would use our business products. This time we took a more in-depth look at the audience’s intention. Would be the audience’s intention for using our service. This was very interesting too, because for the first considering the intention of the client. This is where marketing could begin to get a little bit more in the psychology of the client. By knowing the intention of the client, we can better serve them with the product that they need.

We learned about the AIDAS model; this includes Attention Interest, Desire, Action, Satisfaction. Identifying this for any brand would help increase conversion for the companies desired goal. We spent time defining what does ADIDAS looks like for our brand; we have choices — reflecting on one of the nonprofits in which could use this model to help with the growth of their organization. The ADIDAS model can be used in both the nonprofit and the for-profit sector.

In the class, we spend a little time as well as talking about headlines. This was fun. We were able to look at the various examples of how changing words how people respond to changing of words. I learn that instead of saying, start now — no Obligation trial today. Now the customer is willing to try without the worry about any obligation. I learn that trials have a higher conversion rate.

Though towards the end of the class I got a little bit confused on the formula for the CPC I did get the opportunity to see how with a budget you can get some great impressions for the money went. Overall the class was great. I look forward to auditing the class in the future.

Mastery Journal | New Media Marketing

Mastery Journal Blog 

 

The New Media Marketing class this month was filled with information that anyone could take in the business world. In the course, we are now making plans to increase the company reach. The prior classes were like building blocks that got us to the point of now being able to reach our new and existing clients. I like how, in the beginning, we started dealing with negative comments and how we would address them.

Many professionals, including Hubspot, say that 72% of people who complain on twitter expect a response within an hour. (Vaughan,P, 2019) This is the importance of social media monitoring tools such as Hootsuite are essential to any business. Hootsuite and others have an app, and various alarms can be set to notify the person on duty that someone is having an issue. The utilization of social tools is what the host masters use to monitor feedback across the various social platforms.

We also begin to learn what is a Customer, A Fan , and Influencer. These are what make up the marketing piece for business around the globe with social media making brands and consumer the ability to connect and talk. We no longer live in a world with tv commercials and mail fliers we now have what we call micro-influencers which means that the individuals could have a small following however their influence drives consumers to purchase or not to buy.

We also learned about building an influencer and fan-based programs. These are what brands do to get their products in the face of new customers to draw the existing customer to purchase more products. This can be done in various forms whether it be a fan, who love the product and have developed a brand loyalty or an influencer receiving a commission or being paid by the company to talk about the products. (Collier, J , 2013)

Having these type of programs in place will bring the company in front of a new audience who may not be familiar with their products and also increase sales. At the end of the day, brands want Fans who love their product and tell people about it how they like it because it is cheaper for a brand to have a fan-based because there is no money that is being spent and the fans who love the product are sharing and having conversations online and offline about their product.

I like the idea of creating a program for the hostmasters which was much fun. Because the hostmasters who already have an existing base of fan integrating a referral linking system that pays a commission. Will increase fan and brand loyalty because it says thank you for talking about our product and here is something to show we thank you. A 30% commission of a product is cheaper than any marketing plan. The best marking plain would be word of mouth from people who are not making up anything but based on their experience.

Collier, J. (2013). ETextbooks: Rent or Buy Online Textbooks. Retrieved September 23, 2019, from http://online.vitalsource.com/books/9781121687530/page/192

Vaughan, P. (2019). 72% of People Who Complain on Twitter Expect a Response Within an Hour. Retrieved September 29, 2019, from https://blog.hubspot.com/marketing/twitter-response-time-data

DIGITAL DESIGN AND USABILITY Reflection

This class was very impactful because we begin to start with the design. One of the things that were learned from this was learning is how the eye moves around the page and the importance of contrast on the pages. By using colors that are friendly on the eye as a marketer, you can begin to tell the mind what to think about the companies page.
Usability factor will forever be in chsocial’s developer’s tool kit. Frequently as web designers, we usually think about getting a site up and out. Hower rankablility and usability we typically would outsource to SEO experts. By taking an agile approach in our development of sits from start to finish. This will help our clients uppon launch reaches their goals.
I learned that having a website that is easy to use will at the end of the day results in a high conversion website. By performing usability testing on the sites, you will also see where you can encounter a various issue on the website and can fix them in development before you launch the site publically.
This class has brought out the importance of the user experience by having excellent user experience, making sure as well that the webpage. The mobile experience is also another factor in usability. Over 93% of North Americans use their mobile devices to surf the web. (Tribunal, 2019) With that being known not only does the user who is using your website on the computer should have a great experience. I also learned the importance of having our sites optimized for mobile users.
By using various builders on Word Press such as Elegant Themes, Divi Builder helps develop each page for three types of screen. Mobile, Tablet, and Desktop view. By using tools such as Divi during the development of a site will help increase being able to find essential things on the website so the consumer can purchase or interact with web content the way the company intended to use.
Overall this class exceeded my expectations, and I can see myself-auditing the course in the future the skills that anyone will learn in this class is the importance of usability on your audience. Making sure that you take the time and test the site will overall improve the who user experience. Making things visible and having a clear call to actions would be useful for any website. In this class we have learned so much I look forward to integrating with all my clients
Tribunal, H. (2019, August 04). What percentage of internet traffic is mobile in 2019? Retrieved September 01, 2019, from https://hostingtribunal.com/blog/mobile-percentage-of-traffic/

Consumer Behavior and Analysis

Consumer Behavior and Analysis

   This month during Consumer Behavior and Analysis, I enjoyed this class, and I can see myself auditing the course in the future. In the beginning, we begin to learn about how customers flow through a web site. This allowed me to view through the business the flow the customer takes to convert. By creating a flow chart, will enable you to the marketer to create a campaign from start to finish. Also allows you to see why would a customer click off or where they may have an issue during the process.

   We learned about customer segmentation that is breaking down the customers into categories. This is great because it helps the business see that their product is not for everyone. Many small businesses make that mistake that their product or service is for everyone, which is a mistake and a waste of marketing dollars. By finding the brand unique value proposition (UVP) by breaking down the customers by segments, you know how to market to them. You also have a general idea of their likes, values, and more by doing a simple breakdown of who your clients are.

   I really enjoyed the section about Consumer Generated Content. I do believe this two-way conversation and integration with consumer interaction can have a significant effect on building trust and building the brand as a trusted authority with the public in your content area. I have found in my observation of the clients whom I managed monthly. When consumers establish you as an authority in the industry, the trust builds, and they are willing to trust you to deliver the product that they are looking for. With the assurance, they will tell more people without having to pay them for talking to others about your brand’s product.

    In week four, we begin to have a conversation about privacy. How the tracking methods that are currently practicing ethical or unethical. I believe there should be some type of opt-in for the consumer. Many Americans do not know that the company is tracking hem, and once the companies have a way not only to make a sale. This also enables the companies to use the consumers as brand ambassadors. Having brand ambassadors is another way to build trust with the online community.

     The lessons learned from the class can be applied in my personal business as well as the client that I represented. From creating various flow charts to segmenting customers down to categories will improve marketing strategy and getting the product in front of people who are looking for the product that the company offers. By knowing who is the ideal customer, and what they are doing allows the company to show up where people who need their services are organically.

Digital Story Telling and Branding June 2019 The Brand Hero

The Brand Hero

This Month was an excellent class I begin to learn more about branding and storytelling. The class could have gone a little more in-depth on branding; however, one of the main things that have stuck with me was the storytelling. I learned that most great brands have a unique story. I learn during week three, when we begin to write our brand story for our client. That there is a difference between telling a story and marketing.

Traditionally we are accustomed to having some type of call too acting that we forget the aspect of telling a story. By making the customer, the star of the brand storying and presenting the brand as a hero shows the customer how your brand saves them from their issues.

Another form of storytelling has a clear beginning, middle, and end. Having this knowledge, I can apply with my current clients need and also share with our shareholders that we need to go back to the drawing board and rewrite our story. By rewriting our story from selling to show precisely how we are the hero will increase our clientele. Telling our story on social media should also increase our organic engagement.

Knowing that storying telling is always changing, I look at how daily we are surrounded by man stories daily. The story of any company that we tell should somehow become the hero in someone’s business that makes their business great. The greatest lesson that I learn out of the class was that the brand must be the hero in the eye of the consumer.