I must say I did enjoy this class this month as I begin to learn more about search engines that I have ever learned before. I must admit I use to be solely concerned about google; however, with Apple’s voice search using Bing as the default search engine (Panzarino, 2017). This made me realize that being optimizes across search engines will help the business become more noticeable. I do like the fact that Bing uses Google API to already connect your business to the search engine without having to go through the verification process again. This makes it easy for a company to connect across search engines automatically.
I also learn that there is a dark side to this as well because as though you can get verified, it is also easy for those who may not have the right intentions to try to give your company false information by updating the user end updates. If a company does not pay attention to user generate d updates, Google typically does not send a notification that the information has been changed. This is why the company must monitor its listing on regular. So if something has been changing, it can be updated appropriately.
Another great thing that the search engines do it allows you to add items that you sell in your store online and a buy now link — the ability to add your business number and address. Also, reviews and responding to reviews give the company more rank with local SERP. Overall I learn a lot in the class as that I can apply to my own business as well as The Host Masters.
Panzarino, M. (2017, September 25). Apple switches from Bing to Google for Siri web search results on iOS and spotlight on Mac. Retrieved November 25, 2019, from https://techcrunch.com/2017/09/25/apple-switches-from-bing-to-google-for-siri-web-search-results-on-ios-and-spotlight-on-mac/
This class was very impactful because we begin to start with the design. One of the things that were learned from this was learning is how the eye moves around the page and the importance of contrast on the pages. By using colors that are friendly on the eye as a marketer, you can begin to tell the mind what to think about the companies page.
Usability factor will forever be in chsocial’s developer’s tool kit. Frequently as web designers, we usually think about getting a site up and out. Hower rankablility and usability we typically would outsource to SEO experts. By taking an agile approach in our development of sits from start to finish. This will help our clients uppon launch reaches their goals.
I learned that having a website that is easy to use will at the end of the day results in a high conversion website. By performing usability testing on the sites, you will also see where you can encounter a various issue on the website and can fix them in development before you launch the site publically.
This class has brought out the importance of the user experience by having excellent user experience, making sure as well that the webpage. The mobile experience is also another factor in usability. Over 93% of North Americans use their mobile devices to surf the web. (Tribunal, 2019) With that being known not only does the user who is using your website on the computer should have a great experience. I also learned the importance of having our sites optimized for mobile users.
By using various builders on Word Press such as Elegant Themes, Divi Builder helps develop each page for three types of screen. Mobile, Tablet, and Desktop view. By using tools such as Divi during the development of a site will help increase being able to find essential things on the website so the consumer can purchase or interact with web content the way the company intended to use.
Overall this class exceeded my expectations, and I can see myself-auditing the course in the future the skills that anyone will learn in this class is the importance of usability on your audience. Making sure that you take the time and test the site will overall improve the who user experience. Making things visible and having a clear call to actions would be useful for any website. In this class we have learned so much I look forward to integrating with all my clients
Tribunal, H. (2019, August 04). What percentage of internet traffic is mobile in 2019? Retrieved September 01, 2019, from https://hostingtribunal.com/blog/mobile-percentage-of-traffic/
Facebook Down- Instagram down
Facebook and Instagram are down; these two are two of the top social media services in the world, and Twitter is going crazy.
Ok, and why is this important to your brand. If the only method of contact for the brand’s customers or audience to reach them is through FB or Instagram. The brand may need to make sure they can contact the company outside the social platform.
We recommend the brand to optimize its website to make sure that it is currently up-to-date as well have content outside of any social media platform. Though Facebook and Instagram are down can clients access the brands’ store on the website? Can they still send an old fashion email or call the company number? Is the contact information accurate?
Is the API’s down as well?
Yes, the API’s are down as well this is why it is good to get an email for your customers though it is easier for the customers to log in to your website. During a time this is when out would send out an email to every registered user on your site. We have talked about Aweber or Mail chimp during my free website builder class I included the video if you want to check it out I have it embedded below you can skip to the part where I go into setting up your Aweber account. However, I would send an email out letting the client know if they need to access customer service or access their account that they will be able to by using their email and if they need to reset their password that they can as well until Facebook is back up. This would also be a great time to introduce any new products to your existing clients.
My client does not answer to email like that what do I do?
It has been proven that 80% of consumers respond to text messaging if you have phone numbers i would send a mass text out using services such as EZ text or any other type of mass text provider.
Cris this is only temporary we will be back up shortly.
I agree with the brand, however, should make sure that their website which is a hub for the social media content. Take this time while your social media is down and go over your site and make sure your clients can reach you outside of Facebook and Instagram.
We all know how popular hashtag’s across the various social media platforms are. Hashtags have now been integrated into the typical SEO optimization of our content. The question now becomes well what hashtags do we use for our content? Trends are on a constant change and we want to make sure that we using hashtags that makes relevant sense to our content. So I ran across a site online called Best Hashtag this site provides free hashtag generation based off what you put into the search bar and it will give you back hashtag that is relevant. So i make sure that I test drive this out to see if he hash tags generated would work so this is how it went.
So I wanted to test the methodology on Instagram hashtags works best on Twitter and Instagram. here’s the post here
So I went to this site and I begin to search Influence and all these Hashtags came up plus some the next thing you know I begin to get all these likes that I have never seen before I got about 6-7 new followers and I was like wow. I could not believe it and I begin to see how it works, of course, some of the things I delete out of there cause it just was not relevant to what I was talking about. I thought hum let me try this on our another one of my business pages for tee shirts. The Results was amazing. Since Instagram let you use up to 30 the safe zone is to stay within 11-15 put it in an area where you can copy and past and use accordingly.
These tools work just remember the platform rules so they do not band your account. The Method does work just remember to us 7-11 hashtag words which would be in the safe zone. Hope this helps you as you increase your visibility online. If you have any comments or questions I answer back just let me know.