I must say I did enjoy this class this month as I begin to learn more about search engines that I have ever learned before. I must admit I use to be solely concerned about google; however, with Apple’s voice search using Bing as the default search engine (Panzarino, 2017). This made me realize that being optimizes across search engines will help the business become more noticeable. I do like the fact that Bing uses Google API to already connect your business to the search engine without having to go through the verification process again. This makes it easy for a company to connect across search engines automatically. 

I also learn that there is a dark side to this as well because as though you can get verified, it is also easy for those who may not have the right intentions to try to give your company false information by updating the user end updates. If a company does not pay attention to user generate d updates, Google typically does not send a notification that the information has been changed. This is why the company must monitor its listing on regular. So if something has been changing, it can be updated appropriately. 

Another great thing that the search engines do it allows you to add items that you sell in your store online and a buy now link — the ability to add your business number and address. Also, reviews and responding to reviews give the company more rank with local SERP. Overall I learn a lot in the class as that I can apply to my own business as well as The Host Masters.

Panzarino, M. (2017, September 25). Apple switches from Bing to Google for Siri web search results on iOS and spotlight on Mac. Retrieved November 25, 2019, from https://techcrunch.com/2017/09/25/apple-switches-from-bing-to-google-for-siri-web-search-results-on-ios-and-spotlight-on-mac/